External Finishes
Social Media Management for Construction Brands that want to be seen, and remembered…
Your social media presence is often the first and most frequent point of contact with clients, prospects, suppliers, and even future hires. Whether it’s your company page or your team’s personal LinkedIn profiles, this is where your brand is seen, judged, and followed, sometimes before anyone even visits your website.
In a world where attention is short and timelines are noisy, your business needs strategy, consistency, and content that reflects the quality of your work, not just your latest project photo.
That’s where VIM’s External Finishes service comes in.
What Is It?
External Finishes is our complete social media management solution tailored for construction businesses.
It’s designed to help you:
- Build trust with your audience
- Showcase your projects and team
- Drive traffic to your site and landing pages
- Grow the online reach of both your brand and key people within it
We take the pressure off your internal team while keeping your social channels active, aligned, and effective.
How it works?
Company Page Management
We manage and publish consistent, high-impact posts across your key platforms; typically LinkedIn, Instagram, and Facebook (TikTok available where relevant).
Content includes:
- Project updates and progress highlights
- Company news and internal wins
- On-site visuals, time-lapses, and behind-the-scenes content
- Industry insights and thought leadership
- Custom branded graphics, carousels, reels and visuals
- Copywriting, hashtag strategies and scheduling
- Basic community engagement (comments, messages, tags)
We make your company look active, modern, and credible, even while your team’s focused on the job.
Personal LinkedIn Content (for Directors & Key People)
LinkedIn isn’t just for companies. In fact, it favours personal content from real people, especially in construction, where relationships matter.
We work with directors, project leads, or business development managers to:
- Develop a personal tone of voice
- Create authentic, humanised weekly content
- Share leadership thoughts, wins, project stories and industry opinions
- Align personal posts with company goals
People buy from people and strong personal brands drive reach, trust, and connections.
Content Planning & Strategy
We don’t just post. We plan your content with intention and direction.
You’ll get:
- Monthly or quarterly content planning sessions
- A mapped-out content calendar tied to business objectives
- Seasonal tie-ins: tenders, recruitment drives, events, campaigns
- Visual content themes aligned with your brand identity
No more guesswork, just a clear plan that supports business growth.
Monthly Reporting & Recommendations
Each month, we provide:
- Post performance metrics and engagement stats
- Follower growth and traffic insights
- Recommendations for content focus and improvement
- Strategic feedback aligned to your business objectives
Real data that shows what’s working and where to improve.
Tailored for Construction. Built to Fit Around You.
Social media is a powerful tool but only when it’s done right, consistently, and in a way that reflects your business.
At VIM, we understand construction timelines, team pressures, and industry nuance. That’s why our social media management isn’t generic, it’s built to work with how your business already operates.
Want to Know More?
If you’ve worked with agencies before and felt like they didn’t quite get it, you’re not alone. VIM was built specifically to bridge that gap and bring marketing that fits the construction world, not fights against it.
Let’s have a real conversation; no pressure, no jargon, just ideas that work.