Blueprint Planning & Site Strategy

Strategic Support for Construction Companies That Want Clarity, Direction & Results

Not every business needs full-service marketing. Sometimes, you just need a partner to help make sense of your ideas, align your internal team, and build a plan that works for your construction business, without the fluff.

That’s where VIM’s Strategy/Consulting comes in.

Whether you’re looking to improve your website, build a stronger presence on LinkedIn, or connect your CRM to your lead gen efforts, this service gives you the strategic foundation to make smart digital decisions and stick to them.

What Is It?

This service is built for construction companies who want:

  • A sounding board to explore ideas with someone who gets the sector
  • An outside perspective on how to use digital tools effectively
  • A custom strategy that aligns with internal resources and business goals

You’ll get clarity, direction, and accountability, especially around your:

  • Website and online presence
  • Social media and content strategy
  • CRM and lead tracking integrations

How it works?

  1. Digital Audit & Discovery

We begin by reviewing your entire digital footprint:

  • Website performance & user experience
  • Social media activity & messaging
  • Branding and positioning
  • CRM tools and lead capture processes

You’ll receive a full report with priority actions and quick wins to improve your digital setup immediately.

  1. Custom Strategy Roadmap

Next, we build a strategy tailored to your business goals:

  • Define clear marketing objectives
  • Identify what channels to focus on
  • Set realistic lead generation and brand visibility targets
  • Allocate time and budget based on impact

This roadmap acts as your digital blueprint, helping you avoid wasted effort and move forward with confidence.

  1. Ongoing Consulting & Support

We’ll meet monthly or bi-weekly (in person or via Teams) to:

  • Track progress and review performance data
  • Advise on content, campaigns and messaging
  • Help guide your internal team or external partners
  • Adjust the strategy as your business evolves

We stay close enough to keep things moving, without overwhelming your day-to-day.

  1. Reporting & Accountability Framework

We’ll help set up or advise on:

  • Simple reporting tools
  • KPIs that matter (traffic, leads, visibility)
  • Clear dashboards for management review

Directors and senior managers get visibility into what’s working and where to improve.

Built for Construction. Backed by Experience.

This isn’t theory, it’s strategy grounded in real construction marketing experience. We understand your world, your timelines, and your pressures.

We help you take a clear plan and build it into your business, piece by piece, just like any successful project.

Want to Know More?

If you’ve worked with agencies before and felt like they didn’t quite get it, you’re not alone. VIM was built specifically to bridge that gap and bring marketing that fits the construction world, not fights against it.

Let’s have a real conversation; no pressure, no jargon, just ideas that work.

Start the conversation