The Groundwork Beneath It All

In the construction world, everything starts with the groundwork, the layer that supports everything else.

The same applies to your digital presence. You can have the best-looking website and great content, but if no one can find it, you’re building on shaky ground.

Search Engine Optimisation (SEO) isn’t just about “showing up on Google”, it’s about showing up when and where it matters to the right people: your potential clients, developers, architects, and suppliers.

What Is It?

At VIM, our SEO services are part of a wider digital strategy that helps construction businesses:

  • Improve visibility on Google and other search engines
  • Attract more of the right traffic to their website
  • Turn that traffic into real enquiries and opportunities

How it works?

Our SEO service is broken down into several key stages, each designed to build a stronger digital foundation for your business.

 Website Audit & SEO Health Check

We begin with a full technical and content audit:

  • Site speed, mobile performance, crawl errors & indexing issues
  • On-page SEO (meta tags, headers, keyword density, alt tags)
  • Backlink profile overview
  • Local SEO presence and citations

Think of it as an MOT for your website, we identify what’s working, what’s broken, and what needs improving.

Keyword Research & Mapping

We find the search terms your ideal clients are already using:

  • Local and service-specific keywords (e.g. “office fit out contractor West Midlands”, “HVAC services Manchester”)
  • Competitor keyword gap analysis
  • Mapping keyword targets to individual pages on your site

This ensures your site shows up in conversations that matter, and brings in better-fit leads.

On-Page SEO Optimisation

We improve your existing content and structure:

  • Page titles, meta descriptions and header tag optimisation
  • Updating body content with target keywords
  • Internal linking and navigation improvements
  • Image tagging, sizing and naming

Improves both relevance and usability, key factors in how Google ranks your site.

Local SEO Setup

If you’re a contractor, installer or regional specialist, local SEO is essential:

  • Google Business Profile setup or optimisation
  • NAP (Name, Address, Phone) consistency across listings
  • Location-based schema, embedded maps
  • Local keyword targeting and service area optimisation

Helps you appear in “near me” and regional searches, exactly where your clients are looking.

 Content Strategy & Blogging

We help you create valuable content that builds trust and supports your SEO goals:

  • SEO blog topics based on services, FAQs, and project updates
  • Content creation support tailored to your keywords
  • Industry commentary to show authority in your niche

Drives long-term traffic and positions your business as a trusted expert.

 Backlink Strategy & Citations

  • We help you build the authority Google looks for:
  • Directory submissions, industry listings, and local citations
  • Competitor backlink analysis
  • Outreach strategy (available at higher tiers)

Boosts your domain authority and increases ranking potential over time.

 Monthly Reporting & Recommendations

We don’t leave you in the dark:

  • Traffic and keyword performance tracking
  • Site health and crawl stats
  • Goal tracking (form fills, quote requests, etc.)
  • Strategic updates and ongoing optimisation plans

Gives you full visibility and confidence in what’s working and what’s next.

 Why SEO Matters for Construction

In today’s market, your next project starts with a search.

When someone looks for what you offer, your business should be part of the conversation, not left behind. SEO puts your services, experience, and projects in front of the right people at the right time.

 

Value to Your Business

  • Show up when decision-makers are actively searching
  • Attract qualified project leads, not just general traffic
  • Win more local and sector-specific opportunities
  • Build long-term visibility that reduces your ad spend
  • Improve the health, performance, and trustworthiness of your website

    Built for Construction. Backed by Experience.

    This isn’t theory, it’s strategy grounded in real construction marketing experience. We understand your world, your timelines, and your pressures.

    We help you take a clear plan and build it into your business, piece by piece, just like any successful project.

    Want to Know More?

    If you’ve worked with agencies before and felt like they didn’t quite get it, you’re not alone. VIM was built specifically to bridge that gap and bring marketing that fits the construction world, not fights against it.

    Let’s have a real conversation; no pressure, no jargon, just ideas that work.

    Start the conversation